PRIVACY POLICY
We bring here information about how we collect and use our customers’ personal data when they access our website. BRF SA will never sell its customers’ data nor allow third parties to access their data without due authorization, as we clarify in this policy.
Who we are?
BRF SA, registered with the CNPJ under nº 01.838.723/0001-27, is a Brazilian multinational company with headquarters in the city of Itajaí – SC, at Rua Jorge Tzachel, nº 475, Bairro Fazenda, CEP 88.301-600, and with an office administrative in the city of São Paulo – SP, located at Rua Virgínia, 1.400, Jardim Europa, CEP 01455-000.
The brands “SADIA”, “BRF”, “BRASIL FOODS” and others related to the products and services referred to on our website are registered or pending registration of BRF SA or other companies in the group.
What data do we collect?
We collect technical data on access to the website – date and time of access and IP number.
We also obtain your personally identifiable information, contact information and information from communications with us through user-filled fields on the website – name, email, telephone numbers, address, date of birth, social security number and what you would like to be called, in addition to subject, message and attachments in case of communications
In addition to this information that we access, our website also collects information about your browsing behavior on the website through cookies (see below).
How do we collect your data?
Your personally identifiable and contact information is collected only when you contact us through the website.
Other information is collected automatically by simply accessing and browsing our website and other platforms such as Whatsapp, including through cookies (see below).
For what purposes do we use your data?
We collect your personally identifiable and contact information for the purpose of returning you to us and communicating with you regarding your questions and concerns. This data will be kept with us for as long as necessary to fulfill that purpose.
In addition, we store your IP numbers, which identify your devices on the internet, along with the date, time and duration of your access, for a period of 6 months after collection, as required by the Marco Civil da Internet (Law No. 12,965/2014).
What cookies are used?
When you access our website, your computer receives some “cookies”, that is, text files through which some information is automatically collected and stored by us and companies we work with.
Our website uses cookies for the following purposes:
Functionalities: we use our own cookies to collect data from your device and system in order to keep you connected and so that the website is presented in the most appropriate and optimized way for your viewing – these cookies are retrieved with each visit to the website and have a shelf life. 7 day expiration.
Analytical: we use third-party cookies to analyze your behavior as a user of our website, so that we can identify little-used links, navigation difficulties, unfriendly functions, among other problems for our customers’ experience on our website – these cookies expire as defined by the responsible companies and we only have access to de-identified (ie anonymized) data, which is sufficient for our analyses.
Advertising: we use third-party cookies to obtain information about your preferences based on your navigation through our website, including pages accessed, sites you came from and where you went, identifier numbers, browser type and operating system, model and type of device used and device identifier numbers, so that we can understand the impact of our campaigns – these cookies expire as defined by the companies in question and we only have access to de-identified (ie anonymized) data, but some of the individualized information about you is collected by companies to deliver advertising, including on other websites, according to your behavioral patterns when browsing the web.
Your browser can be configured to refuse to receive cookies and has functions to remove them at any time. Check the options and tools available in the respective menu.
How do we store your data?
Your data will be safe on our website’s cloud servers, operated by companies located in Brazil and duly contracted by BRF SA
We take the necessary precautions to prevent the loss and leakage of your data and control access to the information we have about you by using technical and management measures appropriate to the sensitivity of the information we control.
Who else has access to your data?
In addition to BRF SA itself and other companies in its economic group to the extent necessary to achieve the specific purposes of our website listed above, the following companies will have access to your data when you browse our website:
Advertising and digital solutions company that operates and manages our website under our instructions.
Customer relationship management platforms through which we manage interaction with our users.
Cookies – we use third-party cookies to analyze website usage and advertising, in accordance with the specific topic of this document.
What are my rights regarding the collection and use of my data?
BRF SA guarantees the following rights to users regarding the collection and use of data through our website:
confirmation of the existence of processing of your personal data by BRF SA;
access to data held by BRF SA;
the correction of any incomplete, inaccurate or outdated data;
the blocking, deletion or anonymization of unnecessary, excessive or processed data that does not comply with legislation;
portability of your personal data to another company, upon express request, in compliance with our commercial and industrial secrets and official regulations on the subject;
the deletion, when required, of personal data collected with your consent, in accordance with applicable legislation;
information from public and private entities with which your data was shared;
information about the possibility of not providing your consent and the consequences of refusal, in cases where your data is collected and processed with consent; It is
the revocation of your consent to the collection and processing of data in these same cases.
Your rights can be exercised directly through the website options panel, if you have registered, or by contacting our service channels below.
How might our privacy practices be changed?
Our policies and practices regarding privacy and data protection are subject to constant review and updating to adapt to the highest national and international standards, and may be changed at any time. Our privacy notices will be updated to reflect such changes and the latest versions will be posted on this page.
This policy was last updated on June 3, 2020.
How might our privacy practices be changed?
For any questions about our privacy policy, the data we hold about you, or any other request or complaint regarding your privacy or your rights relating to this website, please contact the person in charge of data processing BRF SA personnel through the following channels:
Access the website: https://sadia-sa.com/ option: Contact us and select the option: LGPD Request and fill out the electronic form.
Telephone: +55 (61) 3181-0350
